Alexandra Sports, a renowned family-run business established in 1982 and with long-standing ties in Hampshire, is a trusted leader in running footwear that offers expert knowledge and quality products and has become a go-to destination for athletes and fitness enthusiasts alike. Their new store will officially open at Lakeside in Central Square, in front of Building 1000 on Wednesday 20 November.
With this move to Lakeside, the company takes a significant step forward in its growth journey while staying true to its strong local heritage and maintaining its deep connection to the community.
Founded over 40 years ago by sporty parents who sought hard-to-find footwear and equipment for squash and running, Alexandra Sports has become a beloved fixture in Portsmouth. The next generation, led by Dawn Taylor, and now involving her sons Ashley and James, is dedicated to continuing the family’s legacy of exceptional customer service and expertise.
Lakeside’s natural surroundings, including running paths and park spaces, provide the ideal backdrop for Alexandra Sports’ unique offering. The company is not just a retailer of high quality running shoes and custom 3D printed insoles but also an educational hub for podiatrists, physiotherapists, and health conscious consumers.
Lakeside’s emphasis on well-being complements the company’s vision of promoting active lifestyles. Alexandra Sports regularly sponsor local clubs such as the City of Portsmouth AC, Winchester & District AC, and the local run group Run Walk Local. Additionally, they support many Portsmouth running events, including the prestigious Victory 5, the Coastal Marathon, and the Portsmouth & Gosport Half Marathons, ensuring they remain an integral part of Portsmouth’s vibrant running scene.
What started as a passion project in the early 1980s has evolved into a thriving family business, rooted in traditional customer service values. Dawn and her brother worked weekends in the shop during their teenage years, and today, Dawn’s sons are actively involved in the business. Supported by a dedicated, knowledgeable, and experienced team, they are committed to ensuring the future growth and success of the Alexandra Sports brand.
Simon Bateman, Asset Manager at Lakeside North Harbour, said: “
“We are thrilled to welcome Alexandra Sports to our thriving community of businesses. As a locally cherished family run enterprise, Alexandra Sports embodies the same commitment to health, well-being, and community that Lakeside values.
With our natural surroundings, running paths and more, we provide the perfect environment for growth and success. We look forward to seeing Alexandra Sports flourish at Lakeside as they continue to support athletes, fitness enthusiasts, and the local community.”
Dawn Taylor, Owner of Alexandra Sports, said:
“Lakeside offers the perfect blend of convenience and opportunity for our business. Being only a mile away from our previous location means we’re staying close to our loyal customers, while also tapping into a vibrant and active community that aligns perfectly with our mission.
“Lakeside’s flexible workspaces give us room to grow and innovate, all while staying true to our core values of customer care and community involvement. We’re also thrilled about the chance to engage in Lakeside’s wellness initiatives, like inviting brands such as Hoka for running events around the lake.”
L-R Dawn Taylor son James Taylor mum Linda Newbery and dad Bryon Newbery
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